Program news

Apr 19, 2022

Meet Allison Anthony, Associate Director for Poole College’s Master of Management Program

At the end of the day, what Allison Anthony loves most about being assistant director of the Master of Management program at NC State is being a part of students’ journeys. 

Jan 27, 2022

7 Online Programs Rank Among Top 10 in U.S. News Rankings

NC State has long been recognized for the quality of its on-campus teaching, student support and research facilities. Now its online degree programs are on the rise. 

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems. 

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management's Consumer Research Laboratory sheds light on an array of modern consumer behaviors. 

Aug 4, 2021

Kristin Siebenaler Brings 20 Years of Leadership Experience to the Business Analytics Initiative

NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics Initiative (BAI). 

Apr 20, 2021

Virtual Practicum Proves Valuable in Teaching Skills for the Future

A virtual environment opened up opportunities for MBA students to work with companies across the U.S and apply new skills sets in their semester long projects within the Business Analytics Practicum. 

Mar 10, 2021

Introducing the Poole Podcast

The Poole Podcast will share research and ideas from inside the classroom from NC State faculty and explore how it’s being used in industry. 

Mar 10, 2021

New Business Analytics Initiative Combines Data, Innovation, Leadership

Poole College’s Business Analytics Initiative is propelling the college even further as a hub for data analysis in business through education, research and thought leadership. 

Mar 10, 2021

Poole College Hosts Successful American Marketing Association Regional Conference

More than 150 attendees from seven universities across six states and three countries participated in the third annual NC State American Marketing Association (AMA) regional conference. 

Feb 2, 2021

A New World of Marketing

Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.…