Oct 6, 2021
After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program, but ultimately settled on its new Master of Management program with a concentration in marketing analytics.
Sep 23, 2021
With a mission to help companies understand and engage key audiences – from customers to shareholders and beyond – marketing is a complex, multi-layered and ever-evolving field. As the world…
Sep 9, 2021
For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better.
Aug 16, 2021
As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource.
Aug 4, 2021
NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics Initiative (BAI).
Jul 26, 2021
When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading.
Jun 29, 2021
Two student teams in BUS 459 Business Analytics Practicum worked with Project DXM, a startup whose mission is to help create custom apparel and footwear sustainably and effectively.
Jun 21, 2021
Major Luke High, MBA ’16, is part of a trailblazing effort to transform the practice of marketing within the U.S. Army and the Directorate of Admissions at the United States Military Academy West Point.
Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give…
Jun 17, 2021
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use…