Newswire

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems.

Dec 15, 2021

Metrics, External Data and the Road to Innovation

In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation?

Dec 6, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management.

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management's Consumer Research Laboratory sheds light on an array of modern consumer behaviors.

Oct 29, 2021

Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights.

Oct 6, 2021

Marketing Analytics Grad Gets Ahead of the Curve

After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program, but ultimately settled on its new Master of Management program with a concentration in marketing analytics.

Sep 23, 2021

Marketing Mindset with Katrina Conn of Teradata

With a mission to help companies understand and engage key audiences – from customers to shareholders and beyond – marketing is a complex, multi-layered and ever-evolving field. As the world…

Sep 9, 2021

Marketing Analytics Grad Student Starts a New Chapter

For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better.

Aug 16, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource.

Aug 4, 2021

Kristin Siebenaler Brings 20 Years of Leadership Experience to the Business Analytics and AI Initiative

NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics and AI Initiative (BAI).