Newswire

May 29, 2025

Kayla Layden ‘24, Marketing Coordinator, D.R. Horton

When her original grad program was discontinued, Kayla Layden pivoted into NC State’s Master of Marketing Analytics—and found a new path she’s passionate about. From faculty support to real-world connections, the MMA program helped her build the skills and network to thrive in a new industry.

Mar 3, 2025

Patrick Gotimer, Wolfpack Athletics Champion

One month after starting the Jenkins MMA program, Patrick Gotimer was promoted to NC State Athletics director of ticket sales. Today, he’s using what he’s learning in the classroom to redefine the fan experience and support student-athletes.

Dec 17, 2024

Matt McCann ‘23, Data Scientist, Sealed Air

With a desire to dig into the technical and strategic aspects of data analytics, Matt McCann knew Poole College was the place to get him to where he wanted to go. But the ROI? Even better than he could have imagined.

Nov 4, 2024

Rosa Sierra Flores, Marketing Assistant, Eno Animal Hospital

With an educational background in digital arts, the MMA program provides Rosa Sierra Flores with the foundation she needs to launch her into the field of marketing.

Aug 26, 2024

Justine Wan, Content Team Manager, Roofer Marketers

The Master of Management, Marketing Analytics (MMA) program has given Justine Wan the opportunity to expand her network and enhance her marketing expertise with emerging marketing insights and state-of-the-art analytics techniques.

Feb 27, 2024

Exploring the Intersection of Marketing Analytics and Supply Chain

How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dive in with our two industry experts in this recap of our fourth virtual Speaker Series event.

Feb 7, 2024

Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.

Dec 22, 2023

Poole College Celebrates Fall 2023 Graduates

Meet some of our graduating students across undergraduate and graduate programs.

Dec 21, 2023

Anna-Kate Ladbrook, Marketing Data Analyst at Biltmore 

The MMA program helped Anna-Kate Ladbrook develop in-demand analytics skills, build meaningful relationships and land an internal promotion as a marketing data analyst.

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.