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Poole College of Management
Jenkins Master of Management
Marketing Analytics

Newswire

Nov 4, 2024

Rosa Sierra Flores, Marketing Assistant, Eno Animal Hospital

With an educational background in digital arts, the MMA program provides Rosa Sierra Flores with the foundation she needs to launch her into the field of marketing.

Aug 26, 2024

Justine Wan, Content Team Manager, Roofer Marketers

The Master of Management, Marketing Analytics (MMA) program has given Justine Wan the opportunity to expand her network and enhance her marketing expertise with emerging marketing insights and state-of-the-art analytics techniques.

Feb 27, 2024

Exploring the Intersection of Marketing Analytics and Supply Chain

How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dive in with our two industry experts in this recap of our fourth virtual Speaker Series event.

Sidd Ekkad headshot

Feb 7, 2024

Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.

Dec 22, 2023

Poole College Celebrates Fall 2023 Graduates

Meet some of our graduating students across undergraduate and graduate programs.

Dec 21, 2023

Anna-Kate Ladbrook, Marketing Data Analyst at Biltmore 

The MMA program helped Anna-Kate Ladbrook develop in-demand analytics skills, build meaningful relationships and land an internal promotion as a marketing data analyst.

Two people at the lake with their dog.

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.

Aug 25, 2023

New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

Associate director of NC State’s Global Training Initiative, former broadcast journalist and incoming Marketing Analytics student Ilin Misaras talks about what she’s learned in her career about communicating with diverse audiences – and how she hopes to combine data analytics and storytelling to communicate more effectively.
Student sitting at a desk working on his laptop.

Jul 20, 2023

Business Analytics and Data Science: What’s the Difference?

While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.

Jul 20, 2023

Incoming Marketing Analytics Student Boosts Analytics Skills to Tell Stories, Advance Equity

Incoming graduate student Olivia Rojas chose NC State’s MMA program to add more value to her creative background and to sharpen her analytics skills in order to leverage data for good.