Faculty stories

Oct 19, 2023

Poole College Recognizes Faculty and Staff Accomplishments from Summer 2023

The monthly accomplishments series celebrates the achievements of our faculty and staff in and outside of the Poole College of Management.

Jan 27, 2023

Bill Rand on the Benefits of Travel Credit Cards

Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to…

Jan 13, 2023

What is Marketing Analytics?

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.

Oct 28, 2022

Fangfei Guo: Insights to Action

Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back.

Jul 19, 2022

Taking A Real-World Approach

Professor Basiru Usman focuses on providing students opportunities to apply their education to address actual business challenges.

Feb 7, 2022

Stefanie Robinson Receives Inaugural Teaching Fellows Award

“The Poole College Teaching Fellows exemplify true excellence in management education,” said Richard Warr, associate dean for faculty and research. “In particular, fellows are at the forefront of innovation in their disciplines and they embrace the college’s goal of analytical problem solving and entrepreneurial mindset in their teaching.”

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.

Jan 27, 2022

Bill Rand Study Finds the Formula for the Perfect Instagram Image

Bill Rand, associate professor of marketing, and fellow researchers from NC State determined how to produce the perfect Instagram photo to attract likes through a program for marketing experts.

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems.

Nov 17, 2021

Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.