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Poole College of Management
Jenkins Master of Management
Marketing Analytics

Faculty stories

Jun 10, 2025

Bill Rand Appointed New Goodnight Executive Director of Institute for Advanced Analytics

Goodnight Executive Director of the Institute for Advanced Analytics Michael Rappa is returning to the faculty in the Department of Computer Science in the College of Engineering, and Bill Rand will be appointed Goodnight Executive Director of the IAA, effective July 1.
Bill Rand speaks at a podium

Jun 2, 2025

Elevating Social Sciences, Elevating Lives

Through AI research, Poole professor Bill Rand works to make an impact on businesses, communities and society.
NC State's Belltower stands behind a garden of red and white flowers.

May 14, 2025

Bill Rand Among 2025 Outstanding Research Award Winners

Felix N. Castellano, Bill Rand, Melanie Simpson and Ross Sozzani won the 2025 Outstanding Research Award — the university’s top honor recognizing faculty who lead in their fields, commit to mentoring their fellow NC State faculty and advance a multidisciplinary research community. The four award winners will be inducted into the Research Leadership Academy.

Mar 6, 2025

Poole College’s Ram Janakiraman Receives New Distinguished Professorship

Janakiraman, a professor of marketing analytics, holds the inaugural R. Randall Rollins Distinguished Professorship.

Jan 28, 2025

Poole Pack Profiles: Get to Know Mike Stanko

Stanko, a marketing professor at Poole College, finds happiness in striving — whether that's in the classroom, on the basketball court, or playing music.

Jan 10, 2025

Poole Pack Profiles: Meet Vikas Anand

Vikas Anand, the associate dean for academic programs at Poole College, still learns important lessons outside the classroom.
Four men standing together in front of a truck.

Oct 19, 2023

Poole College Recognizes Faculty and Staff Accomplishments from Summer 2023

The monthly accomplishments series celebrates the achievements of our faculty and staff in and outside of the Poole College of Management.

Jan 27, 2023

Bill Rand on the Benefits of Travel Credit Cards

Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to…
Student working on his laptop.

Jan 13, 2023

What is Marketing Analytics?

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.

Oct 28, 2022

Fangfei Guo: Insights to Action

Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back.