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Poole College of Management
Jenkins Master of Management
Marketing Analytics

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A student taking a virtual meeting on her laptop at her desk.

Mar 10, 2021

Poole College Hosts Successful American Marketing Association Regional Conference

More than 150 attendees from seven universities across six states and three countries participated in the third annual NC State American Marketing Association (AMA) regional conference.
Rishika

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.
Students working on their laptops in professional attire in Tally.

Feb 2, 2021

A New World of Marketing

Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.…
Wolf statue outside.

Nov 23, 2020

Poole College Launches Business Analytics and Business Leadership Certificates

The Jenkins MBA Program launched the certificates to allow students to differentiate themselves from other candidates and establish themselves as leaders in the workplace.
NC State Jenkins MBA sign.

Oct 1, 2020

The Jenkins MBA ‘Dream Team’ Represents at the National Black MBA Fiat Chrysler Case Competition

Jenkin MBA’s Dream Team competed at the 2020 National Black MBA Fiat Chrysler Case Competition across two weekends in September.