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Poole College of Management
Jenkins Master of Management
Marketing Analytics

2021

Jun 29, 2021

Business Analytics Honors Program Students Collaborate with Sustainable Apparel Startup

Two student teams in BUS 459 Business Analytics Practicum worked with Project DXM, a startup whose mission is to help create custom apparel and footwear sustainably and effectively.

Jun 21, 2021

Leading the Charge

Major Luke High, MBA ’16, is part of a trailblazing effort to transform the practice of marketing within the U.S. Army and the Directorate of Admissions at the United States Military Academy West Point.

Jun 21, 2021

Stacy Wood Explains How to Get Consumers Interested in Receiving a COVID Vaccine

Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give…
People riding bikes down a street on a bridge.

Jun 17, 2021

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use…

Jun 14, 2021

Patrick Flynn Sees Challenges in Negotiating Work From Home Policies

Patrick Flynn, assistant professor of human resource management, expects tech companies to have major challenges in negotiating work from home policies for their employees. “The biggest I expect to see…

Jun 11, 2021

Digital Marketing Practicum Students Make an Impact with Uganda Nonprofit

This past semester the students of the BUS 469 Digital Marketing Practicum course took a deep dive into their digital marketing campaigns  with the nonprofit organization All We Are. All We Are strives to improve the conditions and education in Uganda by providing sustainable energy solutions across communities.  “Collaborating with client companies to create and…
Magnifying glass close up to a page on a book.

Jun 4, 2021

COVID & Unemployment: Behind the Numbers

Poole economics professor Steve Allen shares his perspective on how the pandemic is affecting the national economy.
Covid 19 vaccination card.

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association
Future of marketing analytics

May 13, 2021

How Successful Marketers are Preparing for the Future of Data Analytics

Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use…

May 13, 2021

Bill Rand Study Shows How Companies Can Track Brand Reputation Through Social Media and AI

A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.…