Feb 22, 2023
After a 20-year career directing large, complex sponsored research collaborations, Kristin Siebenaler joined the Poole College of Management in July 2021 to lead the college’s Business Analytics Initative (BAI).
Feb 3, 2023
Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services.
Feb 2, 2023
We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward.
Jan 27, 2023
Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to…
Jan 13, 2023
Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.
Dec 13, 2022
Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background.
Nov 18, 2022
Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.
Nov 15, 2022
Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media. “What this means is that Gen Zers…
Oct 28, 2022
Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back.
MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.
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