NC State’s Master of Management, Marketing Analytics concentration (MMA) is proud to present the next installment of its virtual Speaker Series, featuring academic and industry experts in marketing analytics thought leadership:

Understanding Consumer Behavior to Make Strategic Decisions

With Stefanie Robinson, associate professor of marketing  

Moderated by MMA candidate Mariah Howlett

Date: April 4, 2024
Time: 6:00 – 7:00pm
Location: Virtual
Price: Free

Session Overview

In the age of big data, AI and data analytics, it is important to first understand your target consumer in order to make data-driven and strategic decisions.

In this webinar session, we will dive deep into consumer decision making, research on consumer behavior and how different techniques can be used by marketers to understand their consumers. After all, knowing your customers is the key to long term marketing success!

Register

Click here to register for this event.