Thought leadership

Jun 10, 2025

Study Finds Opening ‘Off-Price’ Stores Increases Online Shopping for High-End Retailers

When high-end retailers open “off-price” stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores – but increases spending at their online stores.

Dec 17, 2024

The Upside of Shipping Slowdowns

Donations are more effective than discounts in getting consumers to choose slower shipping, new Poole research finds.

Aug 13, 2024

Poole Professors Reveal Health Risks of Daylight Saving Time

Poole professors delve into the adverse health impacts of daylight saving time, and how the time change disrupts routines, leading to poorer dietary choices and decreased physical activity.

Aug 13, 2024

How Brands are ‘Winning’ Olympic Gold

Companies pour billions of marketing dollars into the Olympic Games. Poole College expert Tom Byrnes explores their investments and what they expect in return.

Jul 16, 2024

Checkout Trends Keep Poole Research in the News

Charitable requests at retail checkouts are omnipresent. Five years after studying their impact, a Poole scholar looks ahead.

Jun 19, 2024

Major It Conference Features Poole Social Media Research

Poole College professor Sherry L. Fowler recently shared research on the dangers of social media for minors at the 2024 European Conference on information systems.

May 23, 2024

BAI Roundtable Envisions the Future of Data Science and Analytics

More than 100 faculty members, professionals and students gathered at the day-long event to discuss emerging trends and think critically about what lies ahead.

May 23, 2024

Newsweek Features Poole Research on Daylight Savings Time

Reviewing consumer data, two marketing professors find the effects of springing forward on spending and eating habits.

May 21, 2024

When Giveaways Get Out of Hand

Poole College marketing professor Michael Stanko authored this analysis of the Red Lobster and the shrimp special that spurred it. This week, Red Lobster announced it was declaring bankruptcy, due in part to a disastrously successful $20 endless shrimp promotion.  The Red Lobster situation is more than a little peculiar. Red Lobster’s largest investor, Thai…

Mar 27, 2024

Heather Dretsch Examines How Gen Alpha Differs From Gen Z and Why It Matters

The Poole College assistant professor of marketing — and resident Gen Alpha expert — explains what makes Gen Alpha who they are and how marketers can build relationships with them.