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Poole College of Management
Jenkins Master of Management
Marketing Analytics

Faculty stories

Covid 19 vaccination card.

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association

May 13, 2021

Bill Rand Study Shows How Companies Can Track Brand Reputation Through Social Media and AI

A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.…

Mar 10, 2021

New Faculty Basiru Usman Brings Neural Network and Mathematics Expertise to Teach Business Analytics

Basiru Usman joins Poole College of Management as a teaching assistant professor with a focus on predicative analytics and the neural network.
Rishika

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.
Hand holding smartphone.

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value.