Newsweek Features Poole Research on Daylight Savings Time

When people in most of the United States set their clocks ahead for daylight savings time, they may be setting their health habits back.

In a study of consumer data from two companies—one that makes snacks and one that runs fitness centers—Poole College marketing professor Ram Janakiraman and associate professor Rishika Rishika found that people work out less and eat more processed foods immediately after daylight savings time begins. 

“One big takeaway for consumers is that we need to be mindful about trying to maintain healthy habits after daylight saving time,” Rishika told Newsweek.

This post was originally published on Poole Thought Leadership.