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Mar 16, 2023

Marketing Analytics Grad Student Strengthens Analytics Skills, Builds Confidence

Vivian O’Brien, Masters of Management, Marketing Analytics (MMA) student, reflects on the importance of continuous learning and how the MMA program – and riding horses – have helped her become a more confident leader and data analyst. 

Feb 22, 2023

Q&A With One of Our First Marketing Analytics Alums

Page Ballenger graduated from the Master of Management, Marketing Analytics (MMA) program this past December, when he and one of his classmates became the program's first alumni. Get to know a bit more about him in this brief Q&A. 

Feb 3, 2023

Meet Susan Bach, Career Coach for Poole College Master of Management Program

Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services. 

Feb 2, 2023

Let’s Chat about ChatGPT

We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward. 

Jan 27, 2023

Bill Rand on the Benefits of Travel Credit Cards

Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to… 

Dec 13, 2022

Marketing Analytics Student Follows Passions, Pursues Career Advancement

Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background. 

Jun 14, 2021

Patrick Flynn Sees Challenges in Negotiating Work From Home Policies

Patrick Flynn, assistant professor of human resource management, expects tech companies to have major challenges in negotiating work from home policies for their employees. “The biggest I expect to see… 

May 13, 2021

How Successful Marketers are Preparing for the Future of Data Analytics

Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use…