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metaverse web 3 marketing

The Metaverse, Web 3 and the Future of Marketing


Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps you can take to prepare for the next evolution of the internet.

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Master of Management, Marketing Analytics

The Poole College of Management’s Master of Management, Marketing Analytics concentration (MMA) equips students with state of the art data analytic techniques that focus not just on data handling, but on leveraging meaningful data insights that increase ROI and drive growth. Having this critical practical knowledge and real-world experience allows our graduates to make an immediate impact in the workforce.

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We develop marketing analytics professionals with cutting-edge marketing techniques and a hands-on learning environment.

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Accelerate your career

The demand for marketing analytics is greater than ever. Our premier education equips graduates to solve data-driven business problems with powerful strategies.

Think and do

We transform classrooms and industries with an integration of world-class education, innovative research and thought leadership.

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Think the Master of Management, Marketing Analytics concentration (MMA) is right for you? Find out about our admissions process and how to apply.

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