Redefine Marketing. With AI and Analytics. Earn your online Master of Management in marketing analytics at NC State and develop advanced, data-driven marketing skills powered by AI and business analytics.
Why Earn a Master of Management in Marketing Analytics at NC State?
NC State’s flexible online Master of Management, Marketing Analytics (MMA) is a STEM-designated graduate program built for marketers who want to lead with data. You’ll combine advanced marketing strategy with analytical tools and hands-on experience to turn customer and market insights into confident, measurable decisions.
As a specialized Master of Management degree, the MMA helps you build technical fluency in marketing data and performance measurement—while staying grounded in real business outcomes. Whether you’re advancing in your current role or moving into an analytics-focused path, this online master’s gives you the skills to connect data, strategy and impact.
The Master of Management, Marketing Analytics (MMA) is part of NC State’s nationally recognized graduate business programs, ranked No. 25 among Best Online Master’s in Business Programs (U.S. News, 2026).
Marketing Analytics Degree Highlights
NEW Opportunity: Use your electives to earn the Business AI Certificate on top of your degree!
Business AI Certificate Opportunity
Enhance your marketing analytics degree by adding the Business AI Certificate. Use elective credits to deepen your expertise in artificial intelligence and analytics-driven strategy.
Learn quick facts about our program:
23% Growth for Marketing Analytics Jobs in NC
Our online program prepares you for roles such as marketing analyst, market research analyst and business analyst, among others. In North Carolina and beyond, organizations are looking for professionals who can apply marketing analytics to guide strategy and measurable results.
Ranked in the Top 20 for Business Analytics Programs in the U.S.
Recognized for excellence in business analytics, Poole College prepares students to leverage meaningful data insights that increase ROI and drive organizational growth.
Career Support for Marketing Analytics Careers
Through the Poole Career Center and the Business Analytics and AI Initiative, students gain access to employer connections, industry events and personalized coaching. Redefine Marketing. With AI and Analytics.
Flexible Online Master of Management in Marketing Analytics
This online Master of Management in marketing analytics is delivered asynchronously, allowing working professionals to complete the degree in two to three years. Optional evening and hybrid weekend courses provide additional flexibility.
Start Dates: January or August
Applications are reviewed on a rolling basis. Students may begin the program in January or August and are encouraged to apply early for scholarship consideration.
Add Optional Global Experiences
Students can take weeklong courses outside of the U.S., with options available in countries such as France, Switzerland, Germany, Brazil, and South Africa.
Connect with us for Marketing Analytics Program Info
Learn more about the Master of Management, Marketing Analytics (MMA), including curriculum details, admissions requirements and career outcomes.
See what students and alumni say about the online Master of Management, Marketing Analytics (MMA).
Hear directly from two of our students as they share their experiences in the Master of Management, Marketing Analytics program while balancing full-time employment.
Student Experience and Work-Life Balance
“Once I learned how to manage my time, after a couple of weeks at school, things really panned out well,” says Hanna Gannett, a search engine marketing analyst at a digital marketing firm. “It’s honestly very manageable to balance this program with a job, especially if you plan your courses accordingly.”
“Being enrolled in the MMA program played a huge part in my internal promotion… since I didn’t have a strong background in analytics, I decided to join the program to boost my analytics skills. I think that willingness to learn and try something new helped me stand out.”
Azik Basheer ’24
Business Analyst, Customer Experience (CX) Services, Cisco
Take the Next Step in Marketing Analytics
The Master of Management, Marketing Analytics (MMA) offers multiple application deadlines and rolling admissions. Students can start in January or August. Learn about the admissions requirements and application process, and apply early for scholarship consideration.
