News

Apr 12, 2023

The Makings of a Good MMA Candidate

What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit.

Apr 12, 2023

Forging New Paths With Poole College’s Master of Management, Marketing Analytics Program

Marketing Analytics graduate student and student ambassador, Dana Eyer, shares about her journey as a career-changer and the support she’s found in the MMA program and the Career Management Center.

Apr 5, 2023

Poole College Welcomes New Full-Time Counselor Brittany Yetter

Poole College of Management recently welcomed new full-time embedded counselor, Brittany Yetter, effective March 13. Yetter transitioned to Poole College to help support student, faculty and staff mental health and wellness needs after working with the NC State Counseling Center since August 2021.

Apr 5, 2023

Examining the Impact of Membership-based Free Shipping

Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs.

Mar 16, 2023

Marketing Analytics Grad Student Strengthens Analytics Skills, Builds Confidence

Vivian O’Brien, Masters of Management, Marketing Analytics (MMA) student, reflects on the importance of continuous learning and how the MMA program – and riding horses – have helped her become a more confident leader and data analyst.

Feb 22, 2023

Poole Staff Spotlight: Meet Kristin Siebenaler

After a 20-year career directing large, complex sponsored research collaborations, Kristin Siebenaler joined the Poole College of Management in July 2021 to lead the college’s Business Analytics Initative (BAI).

Feb 3, 2023

Meet Susan Bach, Career Coach for Poole College Master of Management Program

Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services.

Feb 2, 2023

Let’s Chat about ChatGPT

We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward.

Jan 27, 2023

Bill Rand on the Benefits of Travel Credit Cards

Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to…

Jan 13, 2023

What is Marketing Analytics?

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.