Laurel Shriver

Undergraduate Institution: NC State University
Hometown: Raleigh, NC
Reason You Chose the MMA Program: When I decided to continue my education with graduate school, I was looking for something that would deepen my understanding of the marketing industry as well as challenge me in new ways. The Master of Management, Marketing Analytics is the perfect combination of marketing skills and data analytics.

Though I started the program with more interest in marketing, I have gained a newfound passion for data analytics throughout this program (so much so that I added a business analytics certificate). One aspect I have found really impressive is how we are taught to understand data and use different software and visualization tools to effectively communicate important insights.

Also, this program is perfect for a working professional. I am able to keep a full-time job and stay connected and consistent academically.

Contact: lacavana@ncsu.edu
LinkedIn: https://www.linkedin.com/in/laurelshriver/