Jonathan Bohlmann
Professor of Marketing and Innovation
919.513.0939
jdbohlma@ncsu.edu
Education
Ph.D. Marketing, Massachusetts Institute of Technology, 1996
Courses taught
MBA 536 Experience Innovation and Strategic Design
MBA 555 Product Design and Development
Area(s) of focus/expertise
Innovation, New Product Development, Design Thinking, Marketing
Research interests
My research interests focus on innovative new products and strategic decision-making, most recently in the areas of first-mover advantage, innovation adoption, and internet pricing strategy.