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Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues. 

A laptop open to an online course,.

Jan 27, 2022

7 Online Programs Rank Among Top 10 in U.S. News Rankings

NC State has long been recognized for the quality of its on-campus teaching, student support and research facilities. Now its online degree programs are on the rise. 

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history. 

Jun 11, 2021

Digital Marketing Practicum Students Make an Impact with Uganda Nonprofit

This past semester the students of the BUS 469 Digital Marketing Practicum course took a deep dive into their digital marketing campaigns  with the nonprofit organization All We Are. All We Are strives to improve the conditions and education in Uganda by providing sustainable energy solutions across communities.  “Collaborating with client companies to create and… 

Feb 2, 2021

A New World of Marketing

Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.…