Jan 28, 2022
Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.
Jan 27, 2022
NC State has long been recognized for the quality of its on-campus teaching, student support and research facilities. Now its online degree programs are on the rise.
Jul 21, 2021
Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.
Jun 11, 2021
This past semester the students of the BUS 469 Digital Marketing Practicum course took a deep dive into their digital marketing campaigns with the nonprofit organization All We Are. All We Are strives to improve the conditions and education in Uganda by providing sustainable energy solutions across communities. “Collaborating with client companies to create and…
Feb 2, 2021
Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.…
