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Poole College of Management
Jenkins Master of Management
Marketing Analytics

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Jun 24, 2026

Marketing Analytics vs. Strategy: Career Paths

Marketing data analytics vs. marketing strategy: Analytics measures campaign performance while strategy decides where to compete and how to win.
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Jun 24, 2026

Master’s in Marketing Analytics: Program Types Explained

Master's degree options for marketing analytics include STEM-designated MS programs, online MBAs, and hybrid formats that connect data science to strategy.
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Jun 19, 2026

Master’s in Marketing Analytics: What You’ll Actually Learn

Master's in marketing analytics combines data skills with business strategy. Learn to run experiments, segment customers, and translate insights into action.
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Jun 1, 2026

What to Look for in Marketing Analytics Graduate Programs That Launch Careers

Learn what to look for in a marketing analytics graduate program, including hands-on projects, technical skills, career support and industry experience.
Two stickers advertising the Jenkins MMA program, one saying "Got Data?" and the other "Eat. Sleep. Analyze Risk"

May 29, 2026

Marketing Analytics Drives Growth: From Data to Decisions

From data to decisions: Marketing analytics connects campaign metrics to revenue growth, turning scattered touchpoints into clear business outcomes.