Mar 16, 2023

Marketing Analytics Grad Student Strengthens Analytics Skills, Builds Confidence

Vivian O’Brien, Masters of Management, Marketing Analytics (MMA) student, reflects on the importance of continuous learning and how the MMA program – and riding horses – have helped her become a more confident leader and data analyst.

Dec 13, 2022

Marketing Analytics Student Follows Passions, Pursues Career Advancement

Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background.

Oct 18, 2022

Marketing Analytics Grad Student Lands Internal Promotion Mid-Program

For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer.

Sep 28, 2022

Modern-Day Renaissance Man

NC State Football star and Poole College Master of Management, Marketing Analytics student Tim McKay has big dreams for Raleigh… and himself.

Sep 21, 2022

Marketing Analytics Grad Student Pursues Life of Service

From his time as a captain in the U.S. Army to now leveraging the power of marketing and analytics, MMA student Travis Galbraith is dedicated to a life of service.

Aug 9, 2022

Marketing Analytics Grad Student Opens Doors With Data

For as long as she can remember, Master of Management, Marketing Analytics (MMA) graduate student Kelli Johnson has sought unique opportunities and experiences to learn, grow and gain a competitive edge. Joining Poole College’s MMA program, then, was a no-brainer.

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.

May 27, 2022

Around the World and Back Again

After spending time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies.

Apr 18, 2022

Marketing Analytics Grad Student Cuts Teeth on Big Data

After earning a bachelor's degree in biology and getting accepted into dental school, Katie Cobb realized she wasn't following her passion. Now she's pursuing a career in marketing analytics, starting with the MMA program at NC State.

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.