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Author: Staff

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge. 

Jun 21, 2022

What Exactly Is a Master of Management Degree? (And How Is It Different Than an MBA?)

What is the Master of Management degree and what makes it unique? How exactly does it differ from the MBA? And for prospective students eager to gain a competitive advantage in the marketplace, how do the two degrees stack up? 

mortgage application regression anlysis

Jun 7, 2022

Beating Analysis Paralysis With Regression Analysis

In addition to helping businesses make critical decisions with things like inventory management and customer acquisition, simple regression analysis techniques can help inform everyday decisions, like whether or not your mortgage application is approved, says assistant professor Basiru Usman. 

Jun 2, 2022

BAI Hosts Inaugural Business Analytics Roundtable

Featuring thought leaders from academia, firms and organizations working on state-of-the-art analytics, the roundtable gave leaders the opportunity to share how they are tapping into the transformational power of data. 

May 27, 2022

Around the World and Back Again

After spending time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies. 

May 18, 2022

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA), talks about how she applies NC State's 'Think and Do' mantra in the virtual classroom. 

several people point to the screen of a laptop computer

May 10, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns. 

May 5, 2022

Ranjeet Bhosale Talks Analytics, Audience-Based Marketing and the Art of Storytelling

The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field. 

May 2, 2022

Business Analytics Initiative Presents Inaugural Roundtable on May 19

The inaugural roundtable will feature thought leaders from academia, firms and organizations that are working on state-of-the-art analytics and the transformational power of those analytics. 

May 2, 2022

Current Insights for Local Brands Who Use Instagram

Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.