Choose Your Path
Students can complete the Master of Management, Marketing Analytics (MMA) entirely online, taking classes either asynchronously (on demand) or synchronously (live). Students can also enroll in select hybrid courses that hold in-person Saturday sessions in addition to weekly online sessions. Combined with the opportunity to participate in global study abroad courses, the MMA program lets students engage with the curriculum in the ways that best suit their lifestyle and goals.
Asynchronous Online Courses
Most classes are asynchronous, meaning students can watch session recordings and complete assignments independently.
Hybrid Courses Available
Students can enroll in select hybrid courses that hold in-person Saturday sessions and weekly online sessions.
![](https://ma.poole.ncsu.edu/wp-content/uploads/sites/39/2024/05/Julia-Z-MMA-Quote.jpg)
Sample Student Paths
See two different approaches students can take to completing their coursework based on their individual goals and lifestyle. (NOTE: the sample course sequences outlined below are only examples; students will work with their advisors to create a custom plan of work.)
Student 1: Joe Wolfpack
Description |
|
Priorities |
|
Approach |
|
Joe’s Course Sequence
Click to view
Semester 1 (Fall)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 506 | Data-driven Managerial Decisions | 1 | online |
MBA 507 | Data-Driven Managerial Decisions 2 | 1 | online |
MBA 560 | Marketing Management and Strategy | 2 | online |
MMA Elective | Various | 1 | online |
Semester 2 (Spring)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 551 | Predictive Analytics for Business and Big Data | 3 | online |
BUS 558 | Communications, Privacy, and Ethics in Data Science | 2 | online |
MMA Elective | Various | 1 | online |
Semester 3 (Summer)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 552 | Data Engineering, Management and Warehousing | 3 | online |
MMA Elective | Various | 1 | online |
Semester 4 (Fall)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 565 | Marketing Analytics | 3 | online |
MMA Elective | Various | 3 | online |
Semester 5 (Spring)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 559 | Business Analytics Practicum | 3 | online, practicum |
MMA Elective | Various | 3 | online |
Semester 6 (Summer)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MMA Elective | Various | 3 | online |
Student 2: Jane Wolfpack
Description |
|
Priorities |
|
Approach |
|
Jane’s Course Sequence
Click to view
Semester 1 (Fall)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 506 | Data-driven Managerial Decisions | 1 | online |
MBA 507 | Data-Driven Managerial Decisions 2 | 1 | online |
MBA 560 | Marketing Management and Strategy | 2 | online |
Semester 2 (Spring)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 551 | Predictive Analytics for Business and Big Data | 3 | online |
BUS 558 | Communications, Privacy, and Ethics in Data Science | 2 | online |
Semester 3 (Fall)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 565 | Marketing Analytics | 3 | online |
MBA 552 | Data Engineering, Management and Warehousing | 3 | hybrid |
Semester 4 (Spring)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 561 (MMA elective) | Consumer Behavior | 3 | hybrid |
MMA Elective | Various | 3 | online |
Semester 5 (Summer)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 590 (MMA elective) | Innovation and Marketing Systems in Germany | 3 | study abroad |
Semester 6 (Fall)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MMA Elective | Various | 3 | online |
Semester 7 (Spring)
Course # | Course name | Credit hours | Location |
---|---|---|---|
MBA 559 | Business Analytics Practicum | 3 | online, practicum |
Hybrid Courses for In-person Engagement
![](https://ma.poole.ncsu.edu/wp-content/uploads/sites/39/2024/05/Fall-2023-Packed-Saturday-64-1024x575.jpg)