Jonathan Bohlmann
Professor of Marketing and Innovation
919.513.0939
jdbohlma@ncsu.edu
Courses Taught
MBA 536 Experience, Innovation and Strategic Design
Areas of Expertise
- Innovation and New Product Development
- Design Thinking
- Marketing Strategy
- Group Decision-Making
Education
- Ph.D., Marketing, Massachusetts Institute of Technology, 1996
- M.B.A., Texas Christian University, 1991
- M.S.A.A., Purdue University, 1987
- B.S.A.A.E., Purdue University, 1985
Research and Industry Experience
Dr. Jonathan Bohlmann is a leading expert in marketing innovation, with extensive research in new product development, strategic decision-making, and innovation adoption. His work explores how firms navigate first-mover advantages, customer adoption processes, and the intersection of marketing and technology. His research has been published in top-tier journals such as the Journal of Marketing, Marketing Science, and Journal of Product Innovation Management.
Before transitioning to academia, Dr. Bohlmann worked as a senior engineer at General Dynamics Corporation, where he led R&D projects focused on advanced aircraft structures. His background in aerospace engineering and business strategy informs his unique approach to marketing innovation, bridging technical development with consumer-driven insights.
Teaching and Student Engagement
Dr. Bohlmann brings a hands-on, applied learning approach to his courses, emphasizing real-world impact through experiential projects. His MBA 555 Product Design and Development course, also known as the Product Innovation Lab, is a Forbes-recognized top-10 most innovative business course. This interdisciplinary experience pairs MBA students with engineering students to develop market-ready products and solutions, culminating in a public showcase where students pitch their innovations to industry professionals and investors.
In addition, Dr. Bohlmann leads an international innovation and marketing systems course, which includes an immersive study-abroad trip to Munich, Germany. Through company visits and executive discussions with firms like BMW, Siemens, and Intel, students gain a global perspective on business strategy and innovation.
Why Students Choose Marketing Analytics
Dr. Bohlmann emphasizes that today’s business landscape demands data-driven decision-making, creativity, and technical proficiency. His courses prepare students to leverage analytics, customer insights, and design thinking to drive innovation across industries. He highlights the importance of integrating analytics with creativity, ensuring that businesses stay competitive by continuously adapting to customer needs and market trends.
Recognition and Leadership
Dr. Bohlmann has received multiple awards for research excellence, including the Zelnak Management of Innovation Research Award. His leadership extends beyond the classroom, serving as Department Head of Business Management at Poole College, where he plays a key role in shaping curriculum and fostering industry partnerships.
Outside the Classroom
Beyond his academic career, Dr. Bohlmann enjoys traveling and tailgating at football games. He has a passion for bringing people together—whether through innovation, education, or shared experiences outside the university.