Fangfei Gao
Assistant Professor of Marketing Analytics
fguo9@ncsu.edu
![](https://ma.poole.ncsu.edu/wp-content/uploads/sites/39/2023/12/fang-1-300x300.jpeg)
Bio
Guo’s primary research interests center on understanding consumer behaviors in various marketing settings by leveraging data-driven methodologies.
Education
Bachelor of Arts Business Administration University of International Business and Economics 2013
Master of Science Business Analytics and Project Management University of Connecticut 2014
PhD Marketing Texas A & M University 2022