Customize Your Degree

Despite its flexible online format, the Master of Management, Marketing Analytics (MMA) offers students several ways to enhance their experience through optional academic and professional growth opportunities.

More Than an Online Program

Take advantage of numerous opportunities to optimize your student experience — from study abroad courses to certificates, leadership opportunities and more.

1. Take Courses Abroad

Germany: Innovation and Marketing Systems in Munich

Get hands-on experience in the study of innovation and marketing through a week abroad in one of the most innovative cities in the world.

This course counts towards the MMA program’s elective curriculum requirements.

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Brazil: Business Sustainability in Emerging Markets

Learn about the importance and presence of sustainability in business in one of the most biodiverse countries in the world! Enjoy an unforgettable week in beautiful Sao Paulo and Rio de Janeiro while earning course credit.

This course counts towards the MMA program’s elective curriculum requirements.

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2. Earn Certificates

Students enrolled in the Master of Management, Marketing Analytics (MMA) are eligible to earn a certificate in one of seven specialized areas. MMA students are most commonly interested in the marketing certificate and business analytics certificate. Credit hours completed towards certificates may count toward the Master of Management curriculum when applicable.

Marketing Certificate

12 hours of MBA-level coursework cover a breadth and depth of marketing concepts and practical applications, from branding to consumer insights to marketing analytics and other innovative techniques to give you an edge in the marketplace.

Business Analytics Certificate

The business analytics certificate helps to develop management professionals who can understand and apply big data analysis to make meaningful decisions.

Other Certificates

Explore other certificate offerings including supply chain, finance, business sustainability and more.

3. Complete Dual Degrees

Dual degree programs enable students to pursue two fields of study, earning a degree in both programs while expanding their network and employment potential. Students in the MMA program are most commonly interested in doing a dual degree with the Jenkins MBA program.

Jenkins MBA Dual Degree

4. Develop Leadership Skills

McLauchlan Leadership Series

Apply to be a McLauchlan Fellow and master the fundamentals of personal, team and organizational leadership through a dynamic series of experiential learning activities and networking events.

Jenkins Student Advisory Board (JSAB)

Join the JSAB to help enhance the Jenkins Graduate Programs student experience by facilitating networking opportunities, organizing immersive events, and improving the overall university-level student experience.

Program Format

Discover the structure and flexibility of our online format, including sample course pathways and course delivery options.

Curriculum

Our innovative curriculum focuses on business analytics, marketing and business skills and practical experience – all in a hands-on learning environment.

Meet Faculty

Our faculty combines innovative research with hands-on experience and cutting-edge tools to provide students with a foundation for tackling today’s most complex problems.

Marketing Analytics Students Learn Best Practices in Innovation, Form Lifelong Friendships in Munich

21 Jenkins graduate students traveled to Germany as part of the Innovation and Marketing Systems in Munich (MBA 590) course. Three marketing analytics students discuss their highlights and takeaways from the trip.

Read about the trip