What You’ll Learn
The marketing analytics master’s program offers a unique curriculum featuring core classes in business analytics, marketing strategy and marketing analytics, complemented by elective courses in topics like artificial intelligence and consumer behavior.
All students complete a practicum, gaining hands-on experience by solving real-world business problems, which allows them to apply classroom knowledge effectively.
Graduates will be equipped with cutting-edge marketing techniques and data analysis skills, preparing them to tackle relevant marketing challenges in today’s competitive landscape while also having the opportunity to study abroad as part of their curriculum.
State-of-the-Art Data Analytic Techniques
Learn techniques focused on leveraging meaningful data insights that increase ROI
Real-World Education
Experience hands-on learning that translates into measurable growth in the workplace
Ultimate Flexibility in an Online Program
Complete everything 100% online, or attend in-person events and grow your network
World-Class Educators
Support and Advising
We understand that candidates with varying degrees of experience join the program, so our curriculum starts with the basics and builds from there.
To ensure proficiency with the basic mathematical and analytical skills the program requires, we have our students complete a self-paced boot camp at the start of the program to ensure everyone is well-positioned for success.
Advising
The advisors for our Jenkins Graduate Programs are dedicated to your academic, professional, and personal success through a collaborative advising process that will assist you in achieving your goals. The academic advisor for the Master of Management program is Megan Van Hook.
Megan will help you enroll in your required courses, which will provide you with the foundation of your degree, as well as help you explore your interests and career goals by choosing elective courses and other extracurricular activities.