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Poole College of Management
Jenkins Master of Management
Marketing Analytics

Meet Faculty

Our faculty combine innovative research with hands-on experience and cutting-edge tools to provide students with a foundation for tackling today’s most complex problems.

Get to Know Our Faculty

Meet the minds shaping the future of marketing analytics—explore the personal journeys and professional insights of our distinguished faculty listed below.

JB
Jonathan Bohlmann

Professor of Marketing and Innovation

919.513.0939
TB
Tom Byrnes

Senior Lecturer in Marketing

919.515.6948
FG
Fangfei Gao

Assistant Professor of Marketing Analytics

DH
Donnie Hale

Lecturer in Business Analytics

919.515.4327
RJ
Ram Janakiraman

Professor in Marketing Analytics

SM
Shawn Mankad

Assistant Professor in Analytics

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Patrice Nealon

Senior Lecturer in Marketing

919.515.1802
BR
Bill Rand

Executive Director of Business Analytics Initiative

919.515.6947
SR
Stefanie Robinson

Associate Professor of Marketing

919.515.6953
MS
Mike Stanko

Professor of Marketing

919.515.0372
LS
Leigh Shamblin

Director of Leadership and Professor of Practice

919.513.2660
BU
Basiru Usman

Teaching Assistant Professor

SW
Stacy Wood

Langdon Distinguished University Professor of Marketing

919-515-8080

Featured Faculty

Professor Donnie Hale on the Value of Marketing Analytics

“There is demand for these types of skills across industries – financial services, manufacturing, consumer goods and more. Data and information help all these organizations better understand and target their customers,” Hale says.

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Meet Fangfei Guo: Transforming Passion into Practice

Discover how Guo is influencing the future of marketing analytics at Poole College of Management, inspiring a new generation with her industry expertise and research-driven insights.

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Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data and machine learning than Bill Rand.

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“The faculty and staff have all been extremely supportive and very easy to talk to. They have this really great culture of helping students and ensuring they have what they need to succeed.”

Kayla Layden ’24

Marketing Coordinator, Foundry Commercial

Faculty Thought Leadership

More stories

December 17, 2024

The Upside of Shipping Slowdowns

Donations are more effective than discounts in getting consumers to choose slower shipping, new Poole research finds.

August 13, 2024

Poole Professors Reveal Health Risks of Daylight Saving Time

Poole professors delve into the adverse health impacts of daylight saving time, and how the time change disrupts routines, leading to poorer dietary choices and decreased physical activity.

August 13, 2024

How Brands are ‘Winning’ Olympic Gold

Companies pour billions of marketing dollars into the Olympic Games. Poole College expert Tom Byrnes explores their investments and what they expect in return.

July 16, 2024

Checkout Trends Keep Poole Research in the News

Charitable requests at retail checkouts are omnipresent. Five years after studying their impact, a Poole scholar looks ahead.

June 19, 2024

Major It Conference Features Poole Social Media Research

Poole College professor Sherry L. Fowler recently shared research on the dangers of social media for minors at the 2024 European Conference on information systems.

Four panelists at BAI Roundtable.

May 23, 2024

BAI Roundtable Envisions the Future of Data Science and Analytics

More than 100 faculty members, professionals and students gathered at the day-long event to discuss emerging trends and think critically about what lies ahead.