Who Should Apply?

Most of our students are full-time professionals who want to specifically focus on building or strengthening their marketing careers with data analytics. The program is designed to be flexible enough to work with any working professional’s schedule. It can be completed part-time and fully online, with classes students take at their own pace. 

This specialized master’s program is ideal for new or seasoned marketing professionals who want to prepare their skill set for a shifting market that increasingly relies on the ability to leverage data for informed decision-making. 

The program is well-suited for working professionals interested in a career change or those seeking to leverage a foundation in applied analytics to achieve new advancement opportunities. 

While our primary target is working professionals, we do accept students who have recently graduated with a bachelor’s degree and limited work experience. 

These are individuals with a particular interest in analytics and a specific path in mind for their careers – and they’re taking time to hone these analytics skills before they go into the market.

The MMA program is a great choice for recent graduates with a passion for analytics and a desire to supplement their bachelor’s degree with expertise in marketing analytics. If you have a strong interest in moving up the ladder in business and demonstrate a commitment to developing the skills to get there, you may be a good candidate for the MMA program.

While some background in statistics and programming is nice to have, it is not necessary. All of our instructors understand that there are students coming into the program who haven’t had this kind of exposure, so our curriculum starts with the basics and builds from there.

Our Business Analytics Initiative has developed a core set of classes in which students will be trained in the skills they will need to succeed in the program and their careers. Specifically, they’ll learn to handle large amounts of data and be trained in analytics software and data modeling techniques.

To provide support with the preliminary technical skills the program requires, all students complete a self-paced, virtual boot camp before starting the program. The boot camp was designed internally by our faculty, so it aligns directly with the main curriculum and ensures our students are set up for success on day one. 

While this program trains students in all the latest and state-of-the-art analytics techniques that employers are looking for, it also has a specialized focus on marketing theory and applying analytics tools to marketing problems. Ultimately, MMA candidates should have a love for marketing, an understanding of the importance of marketing and a real desire to develop their career in marketing analytics.

Students can apply the skills learned in the program in a number of ways to advance a wide variety of careers. This degree can launch them into many different roles – marketing analyst, marketing researcher, business analyst, business intelligence officer, and business researcher, to name a few.

Students should have a drive to solve real-world problems. And, of course, they should have a strong interest in analytics. This is a highly-skilled program with a substantial course load, so we want to ensure that we have passionate students who will devote time to work diligently through these challenging courses.

Students are also expected to possess strong communication skills. Here at Poole College, we’re passionate about “thinking and doing” – so we have a very hands-on curriculum. Students do a lot of group work, and are also required to do a business practicum course where they work with one of our corporate partners to solve a real problem using real data. So, in addition to having good data analytics skills, students will need to have strong communication skills to interact with clients, present their findings and succeed in a collaborative environment.