NC State’s Master of Management, Marketing Analytics concentration (MMA) is proud to present the next installment of its virtual Speaker Series, featuring academic and industry experts in marketing analytics thought leadership:

Harnessing Data Across the Enterprise: Perspectives from Supply Chain and Marketing Analytics

With Bill Rand, executive director of the NC State Business Analytics Initiative and professor of marketing  Date: January 30, 2024 Time: 5:00 – 6:00pm Location: Virtual Price: Free

Session Overview

Supply Chain is essential to fulfilling the 4 Ps and 3 Cs of Marketing. For example, the Product must be placed, manufactured, and delivered to meet growing customer expectations. Ultimately, the supply chain is a strategic partner for go-to-market success. At the same time, new and emerging tools and technologies such as artificial intelligence and machine learning are revolutionizing what is possible.

Join us for this special fireside chat hosted by Professor Bill Rand with two dynamic leaders from Kinaxis: Polly Mitchell-Guthrie, a supply chain thought leader, and Stefanie Gordish, a marketing visionary.

This session may leave you with a new curiosity and interest in today’s most modern supply chain techniques!

For any questions, please contact Allison Anthony at aanthon3@ncsu.edu.

About Our Experts

Polly Mitchell-Guthrie

Polly is the VP of industry outreach and thought leadership at Kinaxis. Previously, she was director of analytical consulting services at the University of North Carolina Health Care System and worked in various roles at SAS Institute in Advanced Analytics R&D, as Director of the SAS Global Academic Program and in Alliances. She has an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, where she also received her BA in political science. She has been very active in INFORMS (the leading professional society for operations research and analytics) and co-founded the third chapter of Women in Machine Learning and Data Science (now more than 90 chapters worldwide).

Stefanie Gordish

Stefanie Gordish is senior vice president of corporate marketing at Kinaxis. She is a marketing executive who has spent 20-plus years helping visionary B2B companies become category leaders. As an experienced brand strategist and storyteller, she builds and leads teams whose work drives memorable and lasting impact. Her approach focuses on helping companies communicate what they do, how they do it, and why it matters. She has created thought leadership platforms for CEOs and executive teams, launched books and online platforms, built international brand strategies on prominent global stages, and elevated and humanized customer storytelling. And her leadership has contributed to significant growth, from increasing brand awareness by 5X, to growing organizations’ top line by 3X. Stefanie holds an MBA from the University of Texas at Austin and a BBA from Ohio University.

Register

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