Marketing Analytics Careers

Explore Potential Careers

With more information at our fingertips than ever before, companies recognize that making data-informed decisions is a key ingredient to their success – and that marketing and data analytics are becoming inextricably intertwined.

The marketing analytics job market

According to the U.S. Bureau of Labor Statistics, “Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations. About 94,600 openings for market research analysts are projected each year, on average, over the decade.” Likewise, marketing data analyst demand is projected to grow 19% from 2018 to 2028.

With such a huge demand for marketing jobs that need people who understand data, trends and data analytics, the Master of Management, Marketing Analytics (MMA) is specifically designed and geared toward students seeking to enhance their knowledge and gain expertise in marketing and analytics. Further, the program prepares graduates to meet the relevant market challenges of data and digitization faced by businesses today.

Why the increase in demand?

The need for marketing analytics expertise is being driven by organizations’ increasing use of data and market research across industries. Companies need employees with relevant expertise to help understand customer preferences and expectations, measure the effectiveness of marketing strategies and identify factors influencing product demand. Marketing analyst roles can now be found in nearly every industry. (source)

Relevant interests

You may be a good fit for a career in marketing analytics if you have interests and strengths in these areas:

• Data Analysis: An interest in working with data and deriving insights from it is crucial for success in marketing analytics. Enjoying the process of exploring data sets, identifying trends and extracting meaningful information will be beneficial.
• Problem-Solving: Marketing analytics often involves tackling complex business problems and optimizing marketing strategies. Having a passion for solving puzzles and finding innovative solutions to challenges can make the work more engaging and rewarding. 
• Curiosity: A curious mindset is essential in marketing analytics, as it drives exploration and inquiry into consumer behavior, market trends, and the effectiveness of marketing campaigns. Being naturally curious about why certain outcomes occur and how they can be improved will fuel your success in the field.
• Creativity: While analytics is data-driven, creativity plays a significant role in interpreting data and generating insights that drive marketing decisions. Having a creative mindset can help you think outside the box and come up with innovative approaches to analyzing and presenting data.
• Tech Savviness: Marketing analytics often involves using various software tools and analytical platforms to collect, analyze, and visualize data. Being interested in technology and staying updated with the latest tools and techniques in data analysis and visualization will be advantageous.
• Marketing and Consumer Behavior: Having a genuine interest in marketing concepts, consumer psychology, and market trends is important for understanding the context in which marketing analytics operates. Being passionate about how consumers make purchasing decisions and how marketing influences those decisions will deepen your understanding of the field.
• Continuous Learning: The field of marketing analytics is constantly evolving with new technologies, methodologies, and trends. Having an interest in lifelong learning and staying updated with industry developments will ensure that you remain competitive and adaptable in the field.
• Communication: Effective communication skills are essential in marketing analytics to convey complex analytical findings to non-technical stakeholders and to collaborate effectively with cross-functional teams. Being interested in refining your communication skills, both written and verbal, will enhance your effectiveness. 

Marketing Analytics Jobs and Salaries

Explore details about the following attainable job titles for program graduates, including:

• Job descriptions
• Job outlooks
• Salaries
• Important skills
• Common employers