Articles

Mar 10, 2021

Poole College Hosts Successful American Marketing Association Regional Conference

More than 150 attendees from seven universities across six states and three countries participated in the third annual NC State American Marketing Association (AMA) regional conference. 

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience. 

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value. 

Feb 2, 2021

A New World of Marketing

Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.… 

Jan 5, 2021

Championing Diversity, Equity and Inclusion through Newly Formed DEI Committee

Poole College of Management formed the Diversity, Equity and Inclusion (DEI) Committee in October 2020 to champion a culture of diversity throughout the college. 

Dec 15, 2020

The Gift of a Lifetime

Ten years ago, Lonnie C. Poole, Jr. and his wife, Carol Johnson Poole, donated $40 million to NC State –– $37 million of which was designated to fund an endowment to support the College of Management. A decade later, the Poole College of Management reflects on what the Poole Family Endowment has meant to the university. 

Nov 23, 2020

Poole College Launches Business Analytics and Business Leadership Certificates

The Jenkins MBA Program launched the certificates to allow students to differentiate themselves from other candidates and establish themselves as leaders in the workplace.