Category: Articles

Oct 14, 2021

Poole Podcast: Big Data Analytics with Home Depot CFO Richard McPhail, VP Erik Holbrook, and Professor Bill Rand

With about 500,000 employees and over 2,000 stores, at the Home Depot, data science and analytics are critically important to solving business problems and giving the customer the best experience, both in-store and online. But leveraging data and analytics are not just for huge companies anymore. 

Oct 6, 2021

Researchers Explore Strategic Licensing and the Impact of Reward Programs on Long-Term Consumption

Are there distinct differences between the behaviors of consumers who eat in moderation and the ones who don’t? When do consumers indulge? And what strategies do consumers employ to maintain a healthy lifestyle? These are all questions that sparked a study conducted by a team of researchers, including Poole College’s Rishika Rishika. 

Oct 6, 2021

Marketing Analytics Grad Gets Ahead of the Curve

After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program, but ultimately settled on its new Master of Management program with a concentration in marketing analytics. 

Sep 23, 2021

Marketing Mindset with Katrina Conn of Teradata

With a mission to help companies understand and engage key audiences – from customers to shareholders and beyond – marketing is a complex, multi-layered and ever-evolving field. As the world grows more interconnected, consumer needs change and communication channels develop and shift, organizations need marketing experts with the ability to keep step. Now, with more… 

Sep 9, 2021

Marketing Analytics Grad Student Starts a New Chapter

For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better. 

Aug 31, 2021

Marketing Mindset with Ari Sheinkin of IBM

Ari Sheinkin, VP of Marketing Analytics at IBM, shared his perspectives on the value of marketing analytics at IBM and in today’s work environment, what IBM looks for in potential employees and more. 

Aug 31, 2021

Big Tech’s Dark Side: Killer Apps, Abs, and Acqs

Sherry Fowler, professor of practice in information technology and business analytics, breaks down the negative side of the technology industry. 

Aug 16, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource. 

Aug 12, 2021

Heather Dretsch Breaks Down How to Market to Gen Alpha

Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025. 

Aug 4, 2021

Kristin Siebenaler Brings 20 Years of Leadership Experience to the Business Analytics Initiative

NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics Initiative (BAI).