Feb 3, 2023
Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services.
Jan 27, 2023
Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to…
Dec 13, 2022
Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background.
Nov 18, 2022
Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.
Nov 15, 2022
Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media. “What this means is that Gen Zers…
Oct 28, 2022
Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back.
MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.
Oct 18, 2022
For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer.
Sep 29, 2022
Donnie Hale and Bill Rand highlight the key factors companies need to consider if they want to provide customers with the right types of personalized interactions, including walking the fine line between being intelligent and “creepy”.
Sep 28, 2022
NC State Football star and Poole College Master of Management, Marketing Analytics student Tim McKay has big dreams for Raleigh… and himself.