Category: Articles

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument. 

Jul 26, 2021

The Power of Perseverance

When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading. 

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history. 

Jul 15, 2021

Using Machine Learning to Implement Personalized Product Recommendations [VIDEO]

Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis. 

Jun 29, 2021

Business Analytics Honors Program Students Collaborate with Sustainable Apparel Startup

Two student teams in BUS 459 Business Analytics Practicum worked with Project DXM, a startup whose mission is to help create custom apparel and footwear sustainably and effectively. 

Jun 21, 2021

Leading the Charge

Major Luke High, MBA ’16, is part of a trailblazing effort to transform the practice of marketing within the U.S. Army and the Directorate of Admissions at the United States Military Academy West Point. 

Jun 21, 2021

Stacy Wood Explains How to Get Consumers Interested in Receiving a COVID Vaccine

Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give them celebrities,” said Wood. “Even Elvis Presley didn’t convince everyone.” Read more on The New York Times. This post was originally published on Poole Thought Leadership… 

Jun 17, 2021

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them. At issue are “mixed-reality sports”: augmented… 

Jun 14, 2021

Patrick Flynn Sees Challenges in Negotiating Work From Home Policies

Patrick Flynn, assistant professor of human resource management, expects tech companies to have major challenges in negotiating work from home policies for their employees. “The biggest I expect to see is more employee choice and empowerment in their own work arrangements,” said Flynn. “I think people will be given the opportunity to choose an arrangement… 

Jun 11, 2021

Digital Marketing Practicum Students Make an Impact with Uganda Nonprofit

This past semester the students of the BUS 469 Digital Marketing Practicum course took a deep dive into their digital marketing campaigns  with the nonprofit organization All We Are. All We Are strives to improve the conditions and education in Uganda by providing sustainable energy solutions across communities.  “Collaborating with client companies to create and…