Articles

Feb 3, 2023

Meet Susan Bach, Career Coach for Poole College Master of Management Program

Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services. 

Jan 27, 2023

Bill Rand on the Benefits of Travel Credit Cards

Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to… 

Dec 13, 2022

Marketing Analytics Student Follows Passions, Pursues Career Advancement

Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background. 

Nov 18, 2022

The Metaverse, Web 3 and the Future of Marketing

Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet. 

Nov 15, 2022

Heather Dretsch Explains Why Gen Z is Layering Their Social Media Time

Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media. “What this means is that Gen Zers… 

Oct 28, 2022

Fangfei Guo: Insights to Action

Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back. 

Oct 28, 2022

Basiru Usman Discusses Predictive Analytics and the Future of Marketing

MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment. 

Oct 18, 2022

Marketing Analytics Grad Student Lands Internal Promotion Mid-Program

For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer. 

Sep 29, 2022

Up Close and Personal: Personalized Marketing and The Power of Audience Analytics

Donnie Hale and Bill Rand highlight the key factors companies need to consider if they want to provide customers with the right types of personalized interactions, including walking the fine line between being intelligent and “creepy”. 

Sep 28, 2022

Modern-Day Renaissance Man

NC State Football star and Poole College Master of Management, Marketing Analytics student Tim McKay has big dreams for Raleigh… and himself.