Skip to main content


Jun 2, 2023

First Group of MMA Graduates Cross the Stage

On May 4, Poole College of Management celebrated a handful of the MMA program’s first graduates. Julia Zachgo and Noor Bokhari, two recent MMA grads, share about their experiences in the program. 

May 9, 2023

BAI Roundtable Facilitates Networking, Exposes Marketing Analytics Students to Emerging Trends 

On April 26, NC State’s BAI Initiative hosted its second annual roundtable event to generate new ideas and share emerging trends. For MMA graduate students, the event was an opportunity to network and learn from industry professionals about strategic decision-making and the importance of data. Ju Yon Yu and Kayla Layden, two MMA graduate students who attended the event, share about why they chose to participate and some highlights from the event. 

Apr 12, 2023

The Makings of a Good MMA Candidate

What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit. 

Apr 12, 2023

Forging New Paths With Poole College’s Master of Management, Marketing Analytics Program

Marketing Analytics graduate student and student ambassador, Dana Eyer, shares about her journey as a career-changer and the support she’s found in the MMA program and the Career Management Center. 

Apr 5, 2023

Poole College Welcomes New Full-Time Counselor Brittany Yetter

Poole College of Management recently welcomed new full-time embedded counselor, Brittany Yetter, effective March 13. Yetter transitioned to Poole College to help support student, faculty and staff mental health and wellness needs after working with the NC State Counseling Center since August 2021. 

Apr 5, 2023

Examining the Impact of Membership-based Free Shipping

Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs. 

Mar 16, 2023

Marketing Analytics Grad Student Strengthens Analytics Skills, Builds Confidence

Vivian O’Brien, Masters of Management, Marketing Analytics (MMA) student, reflects on the importance of continuous learning and how the MMA program – and riding horses – have helped her become a more confident leader and data analyst. 

Feb 22, 2023

Poole Staff Spotlight: Meet Kristin Siebenaler

After a 20-year career directing large, complex sponsored research collaborations, Kristin Siebenaler joined the Poole College of Management in July 2021 to lead the college’s Business Analytics Initative (BAI). 

Feb 22, 2023

Q&A With One of Our First Marketing Analytics Alums

Page Ballenger graduated from the Master of Management, Marketing Analytics (MMA) program this past December, when he and one of his classmates became the program's first alumni. Get to know a bit more about him in this brief Q&A. 

Feb 3, 2023

Meet Susan Bach, Career Coach for Poole College Master of Management Program

Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services.