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Category: Articles

Sep 28, 2022

Modern-Day Renaissance Man

NC State Football star and incoming Poole College Masters of Management, Marketing Analytics student has big dreams for Raleigh… and himself. 

Sep 22, 2022

What Gen Z and Millennials Want on Instagram vs. TikTok

Recent reports show that approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media. But are all social platforms created equal when it comes to capturing this pivotal audience?  Heather Dretsch, assistant professor of marketing, explains how important it is… 

Sep 21, 2022

Marketing Analytics Grad Student Pursues Life of Service

From his time as a captain in the U.S. Army to now leveraging the power of marketing and analytics, MMA student Travis Galbraith is dedicated to a life of service. 

Sep 16, 2022

Leveling Up With Jenkins Career Management Center

Read about how the Jenkins Career Management Center (CMC) helps our Master of Management students land their dream jobs by offering highly-customized services that address each of their individual needs and goals. 

Aug 29, 2022

Poole College Welcomes New Cohorts of Graduate Program Students

Following their summer orientations, Poole College welcomes five new cohorts of students into our graduate programs. 

Aug 18, 2022

Marketing Discrepancies: Organizations’ Analytics Are Less Advanced than Leaders Report

A recent report from Adverity dives into an interesting phenomenon: While most companies identify themselves as data-driven and mature in their analytics capabilities, their actual performance says otherwise. 

Aug 9, 2022

Marketing Analytics Grad Student Opens Doors With Data

For as long as she can remember, Master of Management, Marketing Analytics (MMA) graduate student Kelli Johnson has sought unique opportunities and experiences to learn, grow and gain a competitive edge. Joining Poole College’s MMA program, then, was a no-brainer. 

Jul 20, 2022

Business Analytics and Data Science: What’s the Difference?

While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals. 

Jul 19, 2022

Taking A Real-World Approach

Professor Basiru Usman focuses on providing students opportunities to apply their education to address actual business challenges. 

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.