Jul 15, 2021
Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.
Jun 29, 2021
Two student teams in BUS 459 Business Analytics Practicum worked with Project DXM, a startup whose mission is to help create custom apparel and footwear sustainably and effectively.
Jun 21, 2021
Major Luke High, MBA ’16, is part of a trailblazing effort to transform the practice of marketing within the U.S. Army and the Directorate of Admissions at the United States Military Academy West Point.
Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give…
Jun 17, 2021
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use…
Jun 14, 2021
Patrick Flynn, assistant professor of human resource management, expects tech companies to have major challenges in negotiating work from home policies for their employees. “The biggest I expect to see…
Jun 11, 2021
This past semester the students of the BUS 469 Digital Marketing Practicum course took a deep dive into their digital marketing campaigns with the nonprofit organization All We Are. All We Are strives to improve the conditions and education in Uganda by providing sustainable energy solutions across communities. “Collaborating with client companies to create and…
Jun 4, 2021
Poole economics professor Steve Allen shares his perspective on how the pandemic is affecting the national economy.
Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association
May 13, 2021
Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use…